2023’s Top Sports Trends

Hunter Atkins

April 6, 2023

In 2023, sports fans will have a greater choice than ever before when it comes to how they engage with their teams. This is a result of the ever-changing landscape and a variety of new technology sports trends.

One such trend is the rise of novelty formats. These formats are aimed at attracting different kinds of fans and are increasingly being used to boost revenue for both broadcasters and sports institutions.

1. Second-Screen Viewing

As consumers, fans, and businesses adapt to new technologies, sports marketers must be ready for the shift as they continue to engage with fans across all devices. To help you navigate the changes, here are some of the top 2023 sports trends to keep in mind:

Second Screen Viewing

Consumers are increasingly using their smartphones and other mobile devices as a second screen when watching television. This is an important trend for marketers to keep in mind, as it provides a more interactive and personal experience for fans.

Additionally, this type of viewing is prevalent in Latin America, where over a third of internet users use their phones as a second screen. It presents a great opportunity for advertisers to target these markets with mobile advertising campaigns around live events.

2. Esports – Sports Trends

Esports is a booming industry with competitive video gaming leagues and competitions. They have large audiences and important sponsors.

The esports sector is growing rapidly and has the potential to grow into a billion-dollar industry by 2023. As the industry evolves, new business models are emerging to attract more fans and increase revenues.

Major brands are getting involved in the esports space as they see it as an effective way to reach younger demographics and increase brand awareness. However, some esports leagues are struggling to meet revenue targets due to their dependence on sponsorship.

3. Social media

The growth of social media has become a massive factor in the world of sports. It has helped sports teams reach out to their fans and engage with them on a daily basis.

Moreover, it has also enabled athletes to create their personal brands and strengthen their opportunities for endorsement deals and career gains.

As more and more people turn to their mobile phones to watch sporting events, it is crucial for marketers to have a mobile-first mentality.

Brands will need to take a more data-driven approach when it comes to their marketing campaigns throughout 2023. This means that sports clubs and brands should ensure they are able to convert their millions of followers on social media into database contacts, identifying those watching on TV and, most importantly, knowing the fans coming through the gates at their venue.

4. Mobile Apps

There are various sports apps available that can help you keep up with the latest news, updates, and scores for your favorite team or league. Some of them also provide subscriptions and offer live streaming.

These apps are becoming more popular amongst fans as they allow them to stay updated on all the latest happenings in the sports world. It also helps them find nearby sports facilities and book tickets for upcoming events.

The mobile apps of sports clubs and brands will increasingly focus on fan segmentation, providing tailored content to attract specific audiences. This will be particularly useful when it comes to boosting merchandise, sponsor, and broadcaster revenue.

5. Field of Dreams

As one of the most inspirational movies of all time. Field of Dreams has been a staple of many people’s lives. The 1989 film tells the story of an Iowa corn farmer who hears a voice in his field. Telling him to build a baseball diamond.

After hearing this voice, Ray Kinsella (Kevin Costner) builds a baseball field in the middle of his cornfield. Afterward, the field begins to draw the ghosts of baseball players who died before they could fulfill their dreams.

As a result, the film has had a profound impact on people’s lives in a way seldom seen in Hollywood. The baseball field is still standing in Iowa today, and the movie has inspired many to visit the site.